Pawn to E6
It may look simple—get to the line first—but World Tour cycling is as complex as Grandmaster-grade chess. From raceday strategy to tactics in the bunch, every move is considered, calculated, and executed in pursuit of victory. At a time when many bikes are becoming general-purpose tools, our 5-level bikes remain precision instruments, engineered to meet the demands of the best riders and most challenging terrain.
What Goes Up Must Come Down
R5 has one job—get to the top, fast. But for all the glory and fanfare that comes with a summit finish, they’re rarely the only climb of the day. And while a race isn’t usually won on a descent, they can certainly be lost. A climbing bike that can’t carve a hairpin is a bit like a cup of decaf coffee.
THE ROSTER
After last year's successes, ambitions are big again. Sportive director Merijn Zeeman says, "We exceeded our wildest dreams last year with six stage victories, the polka dot jersey, and most importantly, the green and yellow jersey. This year we are dreaming big too. Our ambition is to bring the yellow jersey back to Paris. We have a super strong team led by our leader Jonas Vingegaard, and we believe in our plan. Winning the Giro has been a dream come true for us this season. Our riders are prepared for a double at the Tour.”
THE ROSTER
After last year's successes, ambitions are big again. Sportive director Merijn Zeeman says, "We exceeded our wildest dreams last year with six stage victories, the polka dot jersey, and most importantly, the green and yellow jersey. This year we are dreaming big too. Our ambition is to bring the yellow jersey back to Paris. We have a super strong team led by our leader Jonas Vingegaard, and we believe in our plan. Winning the Giro has been a dream come true for us this season. Our riders are prepared for a double at the Tour.”
Jonas Vingegaard
Denmark 🇩🇰
Wout van Aert
Belgium 🇧🇪
Sepp Kuss
United States of America 🇺🇸
Christophe Laporte
France 🇫🇷
Wilco Kelderman
The Netherlands 🇳🇱
Tiesj Benoot
Belgium 🇧🇪
Nathan Van Hooydonck
Belgium 🇧🇪
Dylan van Baarle
The Netherlands 🇳🇱
THE ROUTE
The Grand Départ will be the second to take place in the autonomous region of the Basque Country after Saint-Sébastien’s in 1992 and the 25th to be held abroad. After three stages on the western side of the Pyrenees, the rest of the Tour will take place in France. It will visit 6 regions and 23 departments and feature:
- 8 flat stages
- 4 hilly stages
- 8 mountain stages with
- 4 summit finishes (Cauterets-Cambasque, Puy de Dôme, Grand Colombier and Saint-Gervais Mont-Blanc)
- 1 individual time trial
- 2 rest days
0
0
0
Stages
Kilometers
Highest Point (meters)
MEET US IN MORZINE
Join us in Morzine, France for a week of celebrations that will culminate in the Stage 14 finish on July, 15.
- July 7th: Cervélo Pop Up at 135 Rue du Bourg opens to the public.
- July 9: L'Etape du Tour finishes in the heart of Morzine.
- July 10-16: The Cols de Juillet challenge begins.
THE COLS DE JUILLET CHALLENGE
Feeling the spirit of the Tour? Make like Jonas Vingegaard and get your climbing legs ready, we've got a challenge for you. Head to the showroom at 135 Rue du Bourg, Morzine and grab a Col Challenge Passport. For every Col you climb you'll get a stamp (be sure to record your ride on Strava). Ride all six and you get a snazzy t-shirt. We built some routes to get you started 👇, but feel free to get creative in how you tackle each of the Cols.
Need a bike? SRAM has got your back. GET A DEMO
Col de Joux Plane
A relative late comer to the Tour, the Joux Plane first featured in the 1978 race quickly building up a fearsome reputation. Since then it’s been the backdrop to plenty of fireworks putting the great French champion Laurent Fignon into difficulty in 1983 and Lance Armstrong well and truly against the ropes in 2000.
Col D'Encrenaz
Peaking at 1,433m, the col de l’encrenaz is a lesser-known pass. Easily accessible from Les Gets, its ascent is spread over more than 6 km with an average gradient of over 8% and in some places 10%… short, but intense! ideal for a short ride around chéry or for a longer loop on the La Ramaz side for climbers.
